Topics for IMC Assignment

List of Topics for Integrated Marketing Communication (IMC) Assignment:

1. Loyalty Programs and Retention Drivers
1. How do loyalty programs work?
2. How would you manage a loyalty program?
2. How can Public Relations act as a credibility builder?
1. How can Word-of-Mouth affect brand?
3. How are brands built?
1. How will you build-up profitable brand relationships?
2. How do customers benefit from brand relationship?
4. Integration involves more than marketing communication’—What needs to be integrated? And trends driving integration.
5. Brand contact points and their implications on Media Channels
1. Importance of Perceptions
2. Role of Communication in perception
3. Feedback and Interactivity
6. How can you use a customer focus to create an IMC attitude?
1. Zero-based planning
7. How can data—driven communication help retain current customers and acquire new customers?
8. ‘One voice one look’—Importance of maintaining strategic consistency in your
9. 1MG message strategy.
10. Types of Direct Response and strengths and limitations of direct response.
11. ‘Events and Sponsorship’—How are they experience builders?