Integrated Marketing Communication Presentation

IBA-MBA-IMC-Tom Duncan-Presentation

More PowerPoint presentations from Laura Mohiuddin

Integrated Marketing Communication (IMC)

MBA at IBA, DU - Integrated Marketing Communication

Course Instructor - Zahid Hassan Khan

List of topics for Integrated Marketing Communication (IMC) Assignment

IMC Presentation - Chapter 14 (Advertising: The awareness builder), Using Advertising and Promotion to build brands by Tom Duncan 

Topics for IMC Assignment

List of Topics for Integrated Marketing Communication (IMC) Assignment:

1. Loyalty Programs and Retention Drivers
1. How do loyalty programs work?
2. How would you manage a loyalty program?
2. How can Public Relations act as a credibility builder?
1. How can Word-of-Mouth affect brand?
3. How are brands built?
1. How will you build-up profitable brand relationships?
2. How do customers benefit from brand relationship?
4. Integration involves more than marketing communication’—What needs to be integrated? And trends driving integration.
5. Brand contact points and their implications on Media Channels
1. Importance of Perceptions
2. Role of Communication in perception
3. Feedback and Interactivity
6. How can you use a customer focus to create an IMC attitude?
1. Zero-based planning
7. How can data—driven communication help retain current customers and acquire new customers?
8. ‘One voice one look’—Importance of maintaining strategic consistency in your
9. 1MG message strategy.
10. Types of Direct Response and strengths and limitations of direct response.
11. ‘Events and Sponsorship’—How are they experience builders?

International Marketing Course Outline/Curriculum

MBA at IBA of Dhaka University, Dhaka, Bangladesh

 International Marketing Course Outline - IBA MBA (Full Time and Evening)

Institute of Business Administration

Dhaka University, Dhaka, Bangladesh

Course: International Marketing

Instructor: Abu Yousuf M. Abdullah

Office: Room 211

MBA Program

The basic premise of this course is that national business boundaries are gradually dissolving. Entrepreneurs and managers must monitor and evaluate emerging developments in a holistic and systematic way to define the opportunity for globalized business.

In order to enable the students in developing skills to make business decisions in the global context, the course is designed as follows:

I. Topics to be covered:

1. International business and its importance
2. History of International Trade
3. International Trade Theories
4. The International environment, Economic, Cultural, Political and Legal
5. Export market selection. Strategies and Assessment
6. Entry modes to International Marketing
7. Product Decisions
8. Pricing Decision
9. International Channels of Distribution
10. International Communication and Promotion
11. Export Process and Documentation
12. International Organizations and Regulatory bodies

II. Grading Scheme:

Case Analysis	10%	A -> 85 - 100
Case Presentation	10%	B+ -> 80 - 85
Assignment	10%	B -> 70 - 75
Quiz	10%	C+ -> 65 - 70
Mid Term Exam	20%	C -> 60 - 65
Term Paper (Presentation Included)	20%	D+ -> 55 - 60
Final Exam	20%	D -> 50 - 55

                                                                                  F -> Below 50

III. Text References
Students have the liberty to follow any standard text based on International Marketing. The following books are six of these:

1. International Marketing - Philip R. Cateora
2. International Marketing Management - Subhash C. Jain
3. International Marketing and Export Management - G. Albaum and Others
4. International Business - Schnitizer, Liebrenz, Kubin
5. International Trade - A. Myrick Freeman
6. Environment of International Business - Endel - Jakob Kolde

Important Notes:

•  No Late Submission of assignment will be accepted
• Quizzes, Mid-Term exam and Final Exam will be closed book
• Class Participation is highly Encouraged

 Good Luck