Integrated Marketing Communication Presentation

IBA-MBA-IMC-Tom Duncan-Presentation

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Integrated Marketing Communication (IMC)

MBA at IBA, DU - Integrated Marketing Communication

Course Instructor - Zahid Hassan Khan

List of topics for Integrated Marketing Communication (IMC) Assignment

IMC Presentation - Chapter 14 (Advertising: The awareness builder), Using Advertising and Promotion to build brands by Tom Duncan 

Topics for IMC Assignment

List of Topics for Integrated Marketing Communication (IMC) Assignment:

1. Loyalty Programs and Retention Drivers
1. How do loyalty programs work?
2. How would you manage a loyalty program?
2. How can Public Relations act as a credibility builder?
1. How can Word-of-Mouth affect brand?
3. How are brands built?
1. How will you build-up profitable brand relationships?
2. How do customers benefit from brand relationship?
4. Integration involves more than marketing communication’—What needs to be integrated? And trends driving integration.
5. Brand contact points and their implications on Media Channels
1. Importance of Perceptions
2. Role of Communication in perception
3. Feedback and Interactivity
6. How can you use a customer focus to create an IMC attitude?
1. Zero-based planning
7. How can data—driven communication help retain current customers and acquire new customers?
8. ‘One voice one look’—Importance of maintaining strategic consistency in your
9. 1MG message strategy.
10. Types of Direct Response and strengths and limitations of direct response.
11. ‘Events and Sponsorship’—How are they experience builders?

International Marketing Course Outline/Curriculum

MBA at IBA of Dhaka University, Dhaka, Bangladesh

 International Marketing Course Outline - IBA MBA (Full Time and Evening)

Institute of Business Administration

Dhaka University, Dhaka, Bangladesh

Course: International Marketing

Instructor: Abu Yousuf M. Abdullah

Office: Room 211

MBA Program

The basic premise of this course is that national business boundaries are gradually dissolving. Entrepreneurs and managers must monitor and evaluate emerging developments in a holistic and systematic way to define the opportunity for globalized business.

In order to enable the students in developing skills to make business decisions in the global context, the course is designed as follows:

I. Topics to be covered:

1. International business and its importance
2. History of International Trade
3. International Trade Theories
4. The International environment, Economic, Cultural, Political and Legal
5. Export market selection. Strategies and Assessment
6. Entry modes to International Marketing
7. Product Decisions
8. Pricing Decision
9. International Channels of Distribution
10. International Communication and Promotion
11. Export Process and Documentation
12. International Organizations and Regulatory bodies

II. Grading Scheme:

Case Analysis	10%	A -> 85 - 100
Case Presentation	10%	B+ -> 80 - 85
Assignment	10%	B -> 70 - 75
Quiz	10%	C+ -> 65 - 70
Mid Term Exam	20%	C -> 60 - 65
Term Paper (Presentation Included)	20%	D+ -> 55 - 60
Final Exam	20%	D -> 50 - 55

                                                                                  F -> Below 50

III. Text References
Students have the liberty to follow any standard text based on International Marketing. The following books are six of these:

1. International Marketing - Philip R. Cateora
2. International Marketing Management - Subhash C. Jain
3. International Marketing and Export Management - G. Albaum and Others
4. International Business - Schnitizer, Liebrenz, Kubin
5. International Trade - A. Myrick Freeman
6. Environment of International Business - Endel - Jakob Kolde

Important Notes:

•  No Late Submission of assignment will be accepted
• Quizzes, Mid-Term exam and Final Exam will be closed book
• Class Participation is highly Encouraged

 Good Luck

MBA Marketing Assignment on Mission Statements

MBA Marketing Management Presentation on Mission Statements

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This was a tough one!! Looking through my CDs and hard drive for the submitted report and presentation. Will upload as soon as I find them.Finance Term Project Description

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An opportunity to build Your Career in Marketing

Do you have what it takes to be a Successful Marketer?

Note: IBCS-PRiMAX is offering this opportunity to all (not only to students), regardless of your experience and  education

Affiliate Marketing is a buzz these days. I am not referring to the strategy taken by Destiny, which is Multi Level Marketing (MLM) whose structure eventually crashes. Affiliate marketing is a type of performance-based marketing in which a business rewards affiliates for each customer brought about by the affiliate's own marketing efforts. Affiliate Marketing can be a great topic for your analysis or term report. 

Another buzz these days is Enterprise Resource Planning. Speaking of which, our company is offering you an opportunity and assistance to help you gain hands on experience with a solution that is in highest demand today, and at the same time a way for you to make some cash. Choose your topic. Choose your industry. Nothing beats real life experience to help you with your career no matter how much you score in your exams. You don't need an IT background. You can learn the basics of ERP systems and Oracle product suites in the links provided below and more available links (refer to our best friend Google).

Oracle EBS
Enterprise Resource Planning (ERP) for Midsize Companies
 
Our company is an Oracle authorized partner and reseller (the first in Bangladesh actually). ERPs improve the performance of organizations' resource planning, management control and operational control. I will also provide some tips on carrying out performance-based marketing in later posts. 

All medium to large enterprises (manufacturing, telecom, financial, service providers, NGOs, public sectors - even Bangladesh railway) are now implementing ERP and other Oracle product suites to manage their day-to-day operations. It has almost become mandatory for business. View the links below:

PHP Group adopts ERP
DBL goes for Automation

Therefore, if you can, through your marketing efforts, generate leads for us, be able to convince entrepreneurs with marketing materials (available below for download) and demonstrations how an Oracle ERP system can enhance the performance of their enterprise and considerably increase their productivity, we will share a percentage of the profit, (usually a six digit figure!!), with you. To know more, place a call to: +880-1713397570.

Download marketing resources here

Grammar Basics - Use of Articles

Use of Articles

1.   x   Alaska is the largest state in the United states.                                                        

Do not use “the” before countries with one word

United States consists of more than one word, exception is Great Britain

2. Abraham Lincoln was President of the United states during the Civil War

Use “the” before wars, except world wars

3.   x   Corn is the most important of all American crops

4. Rahul and I had   x   lunch at the school cafeteria

Lunch is a non-count noun

5. The Rocky Mountains stretch all the way from   x   Mexico to        Arctic

Use “the” before mountains

Mexico is a country with one word

6. Through his telescope we could see what looked like canals on   x   Mars

Do not use “the” before planets

7. Robin Hood supposedly stole from the rich

Use “the” before ethnic groups

8. An untold number of people perished while attempting to cross Death Valley

9. Lima wants to study   x   Computer Engineering at   x   Ohio State University

Do not use “the” before school, college and universities whose names begin with a proper noun

10.   x   University education was one of the requirements for the position

Do not use “a” or “an” or “the” before abstract nouns/non-count nouns

11.          Coal is the world’s most abundant fossil fuel.

12.          Energy in             tornado is enormous by any set of            standards

13. Most of the magnesium used in the United States comes from sea water.

English Grammar Basics - Using "The"

When to use THE

1. Oceans, Rivers, Seas, gulf, and plural lakes

The Red Sea, The Atlantic Ocean, The Persian Gulf, The great Lakes

2. Mountains

The Rocky Mountains, The Andes

3. Earth, Moon

The Earth, the Moon

4. School, College, Universities, when the phrase begins with these words

The University of Florida, The college of Arts and Sciences

5. Ordinal numbers before nouns

The First World War, The third chapter

6. War (except World Wars)

The Crimean War, The korean War

7. Certain countries or groups of countries with more than one word(except Great Britain)

The United States, The united kingdom, the central African Republican

8. Historical Documents

The Constitution, The Magana Carta

9. Ethnic groups

The Indians, The Aztecs

When NOT to use THE

1. Singular Lakes

Lake Geneva, Lake Ene, The Lake Geneva, The Lake Ene

2. Mounts

Mount Vesuvius, Mount Mckinley,The Mount Vesuvius, The Mount Mckinley, 

3. Planets, constellations

Venus, Mars, Earth, Orion, The Mars, The Venus

4. School, college, Universities when the phrase begins with a proper noun

Stetson University, The Stetson University

5. Ordinal numbers after nouns

World War 1, chapter three, The World War 1

6. Countries preceded by New or an adjective such as a direction

New Zealand, South Africa, North Korea, The North Korea

7. Countries with only one word

France, Sweden, Venezuela

8. Continents

Europe, Africa, South America

9. States

Florida, Ohio, California

10. Sports

Baseball, Basketball

11. Abstracts Nouns

Freedom, Happiness

12. General areas of subject matter

Mathematics, Sociology

13. Holidays

Christmas, Thanksgiving

Don’t use “A” or “An”

1.Before plural nouns

            Flowers were growing along the river bank

2. Before non-count nouns

            I wanted advice

            I wanted an advice

            I need an advice

Grammar basics - Collective nouns

Rules of Collective nouns

The committee is having its annual dinner (as a group)

The committee are going back to their homes (separately)

The following nouns indicating groups of animals are considered as singular

• Flock of birds/sheep
• School of fish
• Pack of wolves
• Herd of cattle
• Swarm of bees
• Colony of ants

The flock of birds is flying to its destination

When a collective noun indicates

1. A period of time
2. A sum of money
3. A measurement

They must take a singular verb

Two weeks is enough time to finish the contract

Ten dollars is all I have

Help with Grammar - Gerund and Infinitives

Gerunds

I admit having your book

I will not allow cheating in my class

I appreciate your helping me out

A busy person can’t stand waiting in line

I can’t help thinking that I could have done better

I will never consider leaving this job

He delayed visiting his friends

I deny having done anything wrong

I enjoy being with you

When I finish cooking, I’ll be there

Do you mind my asking you this? Do you mind moving your things? He minds having his in-laws for dinner

I miss having him around

You should practice writing with pen

I don’t remember calling you last night

I resent having him around.

He will risk getting caught to save her life

It stopped raining. They have to stop writing when the time is over

He avoids talking to strangers

He dislikes getting up so early

She put off visiting him in the hospital

Infinitives

I agreed to see him; I agree to see him; They agreed to leave it

She decided to invite him; She will decide to invite him for lunch

I did not expect to see you

Do not hesistate to do what is right; He hesitated to go there

Do you hope to get your degree by next year?

Do you wish to go there?

I need to do this

I plan to go there tomorrow

I must prepare to face it

Don’t pretend to be good at it

I refuse to tell you

You should learn to respect your elders

I don’t mean to interrupt

His attempt to go there

I demand to know the truth.

I happen to know your secret

I intend to do what is right

I want to know

Remember to bring your books

He offered to help me out

I promise to be your friend

He seems to be a nice person

I can manage to take care of my kids

Grammar Tips - Count and Non-Count Nouns

Determiner

Non-count Noun	Count Noun
This information	This pen, these pens
That news	That pen, those pens
Little salt, Little soap, Little Intelligence, Little music, Little Information	A lot of theories
Much happiness, Much information, Too Much soap, Too Much information, Much luck	A great number of theories
A lot of fun, a lot of soap, a lot of information, a lot of advice, a lot of sugar	Many pens
Some information, some milk, some water, Some advice,	A lot of theories, some theories
Any Luck, any advice	Any pen, any theory Any pen will do
A large amount of milk, a large amount of sugar	A great number of pens
Less money, less information, less significance, more money, more information, more significance	Fewer pens, more pens

Quantifier

The following can be used with both non-count nouns and plural count nouns

• Plenty of
• Some
• A lot of
• More
• Any
• Enough
• All the

Non-count Noun	Count Noun
Plenty of water, Plenty of men, Some water, some men, A lot of water, a lot of men, more water, more men, any water, any men, enough water, enough men, all the water, all the men
A little water, a little milk, much happiness	X X X X X X X X X X X X X X X X X X
X X X X X X X X X X X X X X X X X X	Both men, many men, A few men, several men
	Another man, Each man, Every man

Difference between Determiners and Quantifiers?

Any pen will do (any is a determiner and pen is singular)

Are there any men left? (any is a quantifier and men is plural)