About the Author
9/22/2025
12/08/2014
Share your experience as a consumer and make a difference
Join Bangladesh Consumer Reviews and share your valuable experiences as a consumer. Your Experience Matters! Your Say Matters! Also read about others' experiences as consumers.
Often we consume products, avail services from businesses and institutions only to be victimized by frauds. The loss could often be beyond financial. Unfortunately there is no easy way to sue the product/service provider or the business. Consumers are only re-victimized. Doctors have associations and often we are helpless and at their mercy. We are constantly cheated and deceived and taken advantage of. So please help out other consumers by posting your experiences. You are also encouraged to add photos and videos to your post to add credibility to your claim/complaint.
Consumer issues have big implications for security and fairness. To help other members search for the product, service, business or website and read about others' experiences before they spend a fortune (or put their lives at risk!), try to make your posts as search friendly and informative as possible. Please play fair! You Can Have A Say and stop us consumers from being exploited! We have suffered enough.
Often we consume products, avail services from businesses and institutions only to be victimized by frauds. The loss could often be beyond financial. Unfortunately there is no easy way to sue the product/service provider or the business. Consumers are only re-victimized. Doctors have associations and often we are helpless and at their mercy. We are constantly cheated and deceived and taken advantage of. So please help out other consumers by posting your experiences. You are also encouraged to add photos and videos to your post to add credibility to your claim/complaint.
Consumer issues have big implications for security and fairness. To help other members search for the product, service, business or website and read about others' experiences before they spend a fortune (or put their lives at risk!), try to make your posts as search friendly and informative as possible. Please play fair! You Can Have A Say and stop us consumers from being exploited! We have suffered enough.
8/05/2012
8/04/2012
Integrated Marketing Communication (IMC)
MBA at IBA, DU - Integrated Marketing Communication
Course Instructor - Zahid Hassan Khan
Topics for IMC Assignment
List of Topics for Integrated Marketing Communication (IMC) Assignment:
- Loyalty Programs and Retention Drivers
- How do loyalty programs work?
- How would you manage a loyalty program?
- How can Public Relations act as a credibility builder?
- How can Word-of-Mouth affect brand?
- How are brands built?
- How will you build-up profitable brand relationships?
- How do customers benefit from brand relationship?
- Integration involves more than marketing communication’—What needs to be integrated? And trends driving integration.
- Brand contact points and their implications on Media Channels
- Importance of Perceptions
- Role of Communication in perception
- Feedback and Interactivity
- How can you use a customer focus to create an IMC attitude?
- Zero-based planning
- How can data—driven communication help retain current customers and acquire new customers?
- ‘One voice one look’—Importance of maintaining strategic consistency in your
- 1MG message strategy.
- Types of Direct Response and strengths and limitations of direct response.
- ‘Events and Sponsorship’—How are they experience builders?
International Marketing Course Outline/Curriculum
MBA at IBA of Dhaka University, Dhaka, Bangladesh
International Marketing Course Outline - IBA MBA (Full Time and Evening)
Institute of Business Administration
Dhaka University, Dhaka, Bangladesh
Course: International Marketing
Instructor: Abu Yousuf M. Abdullah
Office: Room 211
MBA Program
The basic premise of this course is that national business boundaries are gradually dissolving. Entrepreneurs and managers must monitor and evaluate emerging developments in a holistic and systematic way to define the opportunity for globalized business.
In order to enable the students in developing skills to make business decisions in the global context, the course is designed as follows:
I. Topics to be covered:
- International business and its importance
- History of International Trade
- International Trade Theories
- The International environment, Economic, Cultural, Political and Legal
- Export market selection. Strategies and Assessment
- Entry modes to International Marketing
- Product Decisions
- Pricing Decision
- International Channels of Distribution
- International Communication and Promotion
- Export Process and Documentation
- International Organizations and Regulatory bodies
| Case Analysis | 10% | A -> 85 - 100 | |
| Case Presentation | 10% | B+ -> 80 - 85 | |
| Assignment | 10% | B -> 70 - 75 | |
| Quiz | 10% | C+ -> 65 - 70 | |
| Mid Term Exam | 20% | C -> 60 - 65 | |
| Term Paper (Presentation Included) | 20% | D+ -> 55 - 60 | |
| Final Exam | 20% | D -> 50 - 55 |
III. Text References
Students have the liberty to follow any standard text based on International Marketing. The following books are six of these:
- International Marketing - Philip R. Cateora
- International Marketing Management - Subhash C. Jain
- International Marketing and Export Management - G. Albaum and Others
- International Business - Schnitizer, Liebrenz, Kubin
- International Trade - A. Myrick Freeman
- Environment of International Business - Endel - Jakob Kolde
- No Late Submission of assignment will be accepted
- Quizzes, Mid-Term exam and Final Exam will be closed book
- Class Participation is highly Encouraged
Good Luck
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