About the Author
9/22/2025
12/08/2014
Share your experience as a consumer and make a difference
Join Bangladesh Consumer Reviews and share your valuable experiences as a consumer. Your Experience Matters! Your Say Matters! Also read about others' experiences as consumers.
Often we consume products, avail services from businesses and institutions only to be victimized by frauds. The loss could often be beyond financial. Unfortunately there is no easy way to sue the product/service provider or the business. Consumers are only re-victimized. Doctors have associations and often we are helpless and at their mercy. We are constantly cheated and deceived and taken advantage of. So please help out other consumers by posting your experiences. You are also encouraged to add photos and videos to your post to add credibility to your claim/complaint.
Consumer issues have big implications for security and fairness. To help other members search for the product, service, business or website and read about others' experiences before they spend a fortune (or put their lives at risk!), try to make your posts as search friendly and informative as possible. Please play fair! You Can Have A Say and stop us consumers from being exploited! We have suffered enough.
Often we consume products, avail services from businesses and institutions only to be victimized by frauds. The loss could often be beyond financial. Unfortunately there is no easy way to sue the product/service provider or the business. Consumers are only re-victimized. Doctors have associations and often we are helpless and at their mercy. We are constantly cheated and deceived and taken advantage of. So please help out other consumers by posting your experiences. You are also encouraged to add photos and videos to your post to add credibility to your claim/complaint.
Consumer issues have big implications for security and fairness. To help other members search for the product, service, business or website and read about others' experiences before they spend a fortune (or put their lives at risk!), try to make your posts as search friendly and informative as possible. Please play fair! You Can Have A Say and stop us consumers from being exploited! We have suffered enough.
8/05/2012
8/04/2012
Integrated Marketing Communication (IMC)
MBA at IBA, DU - Integrated Marketing Communication
Course Instructor - Zahid Hassan Khan
Topics for IMC Assignment
List of Topics for Integrated Marketing Communication (IMC) Assignment:
- Loyalty Programs and Retention Drivers
- How do loyalty programs work?
- How would you manage a loyalty program?
- How can Public Relations act as a credibility builder?
- How can Word-of-Mouth affect brand?
- How are brands built?
- How will you build-up profitable brand relationships?
- How do customers benefit from brand relationship?
- Integration involves more than marketing communication’—What needs to be integrated? And trends driving integration.
- Brand contact points and their implications on Media Channels
- Importance of Perceptions
- Role of Communication in perception
- Feedback and Interactivity
- How can you use a customer focus to create an IMC attitude?
- Zero-based planning
- How can data—driven communication help retain current customers and acquire new customers?
- ‘One voice one look’—Importance of maintaining strategic consistency in your
- 1MG message strategy.
- Types of Direct Response and strengths and limitations of direct response.
- ‘Events and Sponsorship’—How are they experience builders?
International Marketing Course Outline/Curriculum
MBA at IBA of Dhaka University, Dhaka, Bangladesh
International Marketing Course Outline - IBA MBA (Full Time and Evening)
Institute of Business Administration
Dhaka University, Dhaka, Bangladesh
Course: International Marketing
Instructor: Abu Yousuf M. Abdullah
Office: Room 211
MBA Program
The basic premise of this course is that national business boundaries are gradually dissolving. Entrepreneurs and managers must monitor and evaluate emerging developments in a holistic and systematic way to define the opportunity for globalized business.
In order to enable the students in developing skills to make business decisions in the global context, the course is designed as follows:
I. Topics to be covered:
- International business and its importance
- History of International Trade
- International Trade Theories
- The International environment, Economic, Cultural, Political and Legal
- Export market selection. Strategies and Assessment
- Entry modes to International Marketing
- Product Decisions
- Pricing Decision
- International Channels of Distribution
- International Communication and Promotion
- Export Process and Documentation
- International Organizations and Regulatory bodies
| Case Analysis | 10% | A -> 85 - 100 | |
| Case Presentation | 10% | B+ -> 80 - 85 | |
| Assignment | 10% | B -> 70 - 75 | |
| Quiz | 10% | C+ -> 65 - 70 | |
| Mid Term Exam | 20% | C -> 60 - 65 | |
| Term Paper (Presentation Included) | 20% | D+ -> 55 - 60 | |
| Final Exam | 20% | D -> 50 - 55 |
III. Text References
Students have the liberty to follow any standard text based on International Marketing. The following books are six of these:
- International Marketing - Philip R. Cateora
- International Marketing Management - Subhash C. Jain
- International Marketing and Export Management - G. Albaum and Others
- International Business - Schnitizer, Liebrenz, Kubin
- International Trade - A. Myrick Freeman
- Environment of International Business - Endel - Jakob Kolde
- No Late Submission of assignment will be accepted
- Quizzes, Mid-Term exam and Final Exam will be closed book
- Class Participation is highly Encouraged
Good Luck
6/26/2012
MBA at IBA - Marketing Management
Course: M501 - Marketing Management
Semester - March to July, 2007
MBA Marketing Management Assignment on Mission Statements6/25/2012
Financial Management Term Project
This was a tough one!! Looking through my CDs and hard drive for the submitted report and presentation. Will upload as soon as I find them.Finance Term Project Description
6/15/2012
6/12/2012
6/10/2012
6/05/2012
An opportunity to build Your Career in Marketing
Do you have what it takes to be a Successful Marketer?
Note: IBCS-PRiMAX is offering this opportunity to all (not only to students), regardless of your experience and education
Affiliate Marketing is a buzz these days. I am not referring to the strategy taken by Destiny, which is Multi Level Marketing (MLM) whose structure eventually crashes. Affiliate marketing is a type of performance-based marketing in which a business rewards affiliates for each customer brought about by the affiliate's own marketing efforts. Affiliate Marketing can be a great topic for your analysis or term report.
Another buzz these days is Enterprise Resource Planning. Speaking of which, our company is offering you an opportunity and assistance to help you gain hands on experience with a solution that is in highest demand today, and at the same time a way for you to make some cash. Choose your topic. Choose your industry. Nothing beats real life experience to help you with your career no matter how much you score in your exams. You don't need an IT background. You can learn the basics of ERP systems and Oracle product suites in the links provided below and more available links (refer to our best friend Google).
Oracle EBS
Enterprise Resource Planning (ERP) for Midsize Companies
Our company is an Oracle authorized partner and reseller (the first in Bangladesh actually). ERPs improve the performance of organizations' resource planning, management control and operational control. I will also provide some tips on carrying out performance-based marketing in later posts.
All medium to large enterprises (manufacturing, telecom, financial, service providers, NGOs, public sectors - even Bangladesh railway) are now implementing ERP and other Oracle product suites to manage their day-to-day operations. It has almost become mandatory for business. View the links below:
PHP Group adopts ERP
DBL goes for Automation
Therefore, if you can, through your marketing efforts, generate leads for us, be able to convince entrepreneurs with marketing materials (available below for download) and demonstrations how an Oracle ERP system can enhance the performance of their enterprise and considerably increase their productivity, we will share a percentage of the profit, (usually a six digit figure!!), with you. To know more, place a call to: +880-1713397570.
Note: IBCS-PRiMAX is offering this opportunity to all (not only to students), regardless of your experience and education
Affiliate Marketing is a buzz these days. I am not referring to the strategy taken by Destiny, which is Multi Level Marketing (MLM) whose structure eventually crashes. Affiliate marketing is a type of performance-based marketing in which a business rewards affiliates for each customer brought about by the affiliate's own marketing efforts. Affiliate Marketing can be a great topic for your analysis or term report.
Another buzz these days is Enterprise Resource Planning. Speaking of which, our company is offering you an opportunity and assistance to help you gain hands on experience with a solution that is in highest demand today, and at the same time a way for you to make some cash. Choose your topic. Choose your industry. Nothing beats real life experience to help you with your career no matter how much you score in your exams. You don't need an IT background. You can learn the basics of ERP systems and Oracle product suites in the links provided below and more available links (refer to our best friend Google).
Oracle EBS
Enterprise Resource Planning (ERP) for Midsize Companies
Our company is an Oracle authorized partner and reseller (the first in Bangladesh actually). ERPs improve the performance of organizations' resource planning, management control and operational control. I will also provide some tips on carrying out performance-based marketing in later posts.
All medium to large enterprises (manufacturing, telecom, financial, service providers, NGOs, public sectors - even Bangladesh railway) are now implementing ERP and other Oracle product suites to manage their day-to-day operations. It has almost become mandatory for business. View the links below:
PHP Group adopts ERP
DBL goes for Automation
Therefore, if you can, through your marketing efforts, generate leads for us, be able to convince entrepreneurs with marketing materials (available below for download) and demonstrations how an Oracle ERP system can enhance the performance of their enterprise and considerably increase their productivity, we will share a percentage of the profit, (usually a six digit figure!!), with you. To know more, place a call to: +880-1713397570.
Download marketing resources here
6/04/2012
Grammar Basics - Use of Articles
Use of Articles
- x Alaska is the largest state in the United states.
Do not use “the” before countries with one word
United States consists of more than one word, exception is Great Britain
- Abraham Lincoln was President of the United states during the Civil War
Use “the” before wars, except world wars
- x Corn is the most important of all American crops
- Rahul and I had x lunch at the school cafeteria
Lunch is a non-count noun
- The Rocky Mountains stretch all the way from x Mexico to Arctic
Use “the” before mountains
Mexico is a country with one word
- Through his telescope we could see what looked like canals on x Mars
Do not use “the” before planets
- Robin Hood supposedly stole from the rich
Use “the” before ethnic groups
- An untold number of people perished while attempting to cross Death Valley
- Lima wants to study x Computer Engineering at x Ohio State University
Do not use “the” before school, college and universities whose names begin with a proper noun
- x University education was one of the requirements for the position
Do not use “a” or “an” or “the” before abstract nouns/non-count nouns
- Coal is the world’s most abundant fossil fuel.
- Energy in tornado is enormous by any set of standards
- Most of the magnesium used in the United States comes from sea water.
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